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Chris Kitze: The Electric Image
April 3 – 26, 2008
Opening Reception: Thursday, April 3, 5:30 -7:30 pm
See more work by Chris Kitze
Scott Richards Contemporary Art is proud to present The Electric Image, an exhibition of large-scale photographs and light boxes by Chris Kitze. The exhibition will open on April 3 and continue through April 26, 2008. Using provocative imagery from locations around the world, Kitze considers the advertising image and how it is portrayed globally as an object of desire. In so doing, he taps into the intersection of technology, media and popular culture.
Focusing on store windows and advertising displays, the artist is able to blur the original meaning of the objects represented. Kitze’s subjects are often seen through - or reflected by - glass. The overlapping images play off one another, changing the context of and association between familiar items, and creating multiple, fluid messages between the objects represented.
The photographs in The Electric Image series have the appearance of digital compositing, but with the exception of modest digital retouching, each image is photographed as it was found in a public place. The light boxes push the play with advertising presentation even further, as they are themselves reminiscent of kiosk displays.
Chris Kitze is a Bay Area photographer whose recent accolades include a new artist monograph published by powerHouse books. Kitze’s works are a part of many private and corporate collections, of note, including the Johnson and Johnson Corporation, New Brunswick, NJ, Intelius Corporation, Bellevue, WA and the San Francisco Sentry collection of contemporary art. |
